 |
|
| Reader Group | No of Copies | % of Total |
Comments | |
| Defence/Security Providers | 650 | 32.5% | This group delivers 95% of all purchases by the Defence Department | |
| CEOs, Marketing and Business Development Executives | 650 | 32.5% | ||
| Defence & Security Cosumer | 400 | 20.0% | This group carries responsibility for all Defence capital equipment purchasing decisions | |
| Ministers of Defence, Departmental secretaries & related politicians. | 100 | 5.0% | ||
| State Government Premiers & Industry Departments/Austrade | 100 | 5.0% | ||
| Overseas Military Attaches, Department of Foreign Affairs, the Attorney-General's & Customs outposts | 200 | 10.0% | ||
| Military Establishment | 550 | 27.5% | ADBR is targeted at the core decision makers within Australia’s senior military, border protection and homeland security communities | |
| Senior Military Chiefs, Department of Defence Strategy and Capability Development Groups | 150 | 7.5% | ||
| DMO Senior Project Directors & Project Staff, JOPC/Coastwatch | 250 | 12.5% | ||
| Commanders, Executive Staff & Officers' Mess of all military bases, naval vessels etc. | 150 | 7.5% | ||
| Research Community | 350 | 17.5% | ADBR highlights new military technologies for possible commercialisation, and opportunities to foster new business development partnerships | |
| Defence, Science and Technology Organisation, CSIRO, Industry Research Establishments, CRCs and Industry Associations | 200 | 10.0% | ||
| Australian Defence College, ADFA and related Service training institutions | 150 | 7.5% | ||
| Media/Misc | 50 | 2.5% | ||
| TOTAL | 2000(*1) | 100.00% |
Note 1 - ADDITIONAL DISTRIBUTION
* Regular ADBR print run is frequently expanded for distributions at Defence conferences & exhibitions. For example, 4000 copies for 2007 Avalon Airshow and Chief of Army's/Land Warfare Conference; 3000 copies for Pacific 2008 Maritime exhibition & conferences, 2000 copies for SimTecT 2007 and D+I'2007.
* ADBR expands market penetration (estimated 6,000 defence-focused readers) through free electronic download for ADF members from the www.adbr.com.au and www.defence-data.com websites.
*The magazine is also held electronically in many corporate libraries and National Library Services through the copyright licensed, quarterly-updated 'ADBR On-Line @ Your Office' searchable CD and database. Estimated combined print & electronic readership: up to 10,000 military-related targets per edition.