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Circulation Breakdown

Reader Group No of Copies %
of Total
Comments
Defence/Security Providers 650 32.5% This group delivers 95% of all purchases by the Defence Department
CEOs, Marketing and Business Development Executives 650 32.5%
Defence & Security Cosumer 400 20.0% This group carries responsibility for all Defence capital equipment purchasing decisions
Ministers of Defence, Departmental secretaries & related politicians. 100 5.0%
State Government Premiers & Industry Departments/Austrade 100 5.0%
Overseas Military Attaches, Department of Foreign Affairs, the Attorney-General's & Customs outposts 200 10.0%
Military Establishment 550 27.5% ADBR is targeted at the core decision makers within Australia’s senior military, border protection and homeland security communities
Senior Military Chiefs, Department of Defence Strategy and Capability Development Groups 150 7.5%
DMO Senior Project Directors & Project Staff, JOPC/Coastwatch 250 12.5%
Commanders, Executive Staff & Officers' Mess of all military bases, naval vessels etc. 150 7.5%
Research Community 350 17.5% ADBR highlights new military technologies for possible commercialisation, and opportunities to foster new business development partnerships
Defence, Science and Technology Organisation, CSIRO, Industry Research Establishments, CRCs and Industry Associations 200 10.0%
Australian Defence College, ADFA and related Service training institutions 150 7.5%
Media/Misc 50 2.5%
TOTAL 2000(*1) 100.00%

Note 1 - ADDITIONAL DISTRIBUTION

* Regular ADBR print run is frequently expanded for distributions at Defence conferences & exhibitions. For example, 4000 copies for 2007 Avalon Airshow and Chief of Army's/Land Warfare Conference; 3000 copies for Pacific 2008 Maritime exhibition & conferences, 2000 copies for SimTecT 2007 and D+I'2007.

* ADBR expands market penetration (estimated 6,000 defence-focused readers) through free electronic download for ADF members from the www.adbr.com.au and www.defence-data.com websites.

*The magazine is also held electronically in many corporate libraries and National Library Services through the copyright licensed, quarterly-updated 'ADBR On-Line @ Your Office' searchable CD and database. Estimated combined print & electronic readership: up to 10,000 military-related targets per edition.





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