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Circulation Breakdown

Reader Group No of Copies %
of Total
Comments
Defence/Security Providers 700 31.0% This group delivers 95% of all capability purchases by the Defence Department
CEOs, Marketing and Business Development Executives 700 31.0%
Defence & Security Cosumer 600 27.0% This group carries responsibility for all Defence capital equipment purchasing decisions
Ministers of Defence, Departmental secretaries & parliamentarians 150 6.5%
State Government Premiers & Industry Departments/Austrade 150 6.5% A new critical influence group for Defence-Industry policy
Overseas Military Attaches, Department of Foreign Affairs, NGOs 175 9.5% Core readership for civil-military/peacekeeping activity
Attorney-General's, AFP & EMA 75 3.5% Protecting Australia's Borders
Military Establishment 550 24.5% ADBR is targeted at the core decision makers within Australia’s senior military, border protection and homeland security communities
Senior Military Chiefs, Department of Defence Strategy and Capability Development Groups 150 6.5%
DMO Senior Project Directors & Project Staff, JOPC/Coastwatch 250 12.5% The project management elite responsible for $20 billion of procurement each year
Commanders, Executive Staff & Officers' Mess of all military bases, naval vessels etc. 150 7.5% The critical leadership of the ADF's core warfighters
Research Community 350 13.5% ADBR profiles new military technologies applicable to ADF capability development and opportunities to access new marketing/communication channels within Defence
DSTO, Defence CRC, JDSSC, RPDE, CTDs, CSIRO, Industry Research Establishments, CRCs Universities & Industry Associations 150 6.5%
Australian Defence College, ADFA, related Service training institutions/Kokoda Foundation 150 6.5% Targeting Australia's future military & strategic thinkers
Library & other media 100 4.5%*
TOTAL 2250(*) 100.00%

* Minimum print run is 2250 copies per edition, with additional distribution to approximately 6000 defence-focused readers via full-colour PDF electronic circulation to corporate librarires, and downloads from www.adbr.com.au

* Regular ADBR print run is frequently expanded for distributions at Defence conferences & exhibitions. For example, 4000 copies for 2009 Avalon Airshow and Chief of Army's/Land Warfare Conference; 3000 copies for Pacific 2008 Maritime exhibition & conferences, 2000 copies for SimTecT 2009 and D+I' 2009.

*The magazine is also held electronically in many corporate libraries and National Library Services through the copyright licensed, quarterly-updated 'ADBR On-Line @ Your Office' searchable CD and database. Estimated combined print & electronic readership: up to 10,000 military-related targets per edition.





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